| Your customers love their mobile phones. They respond well to any marketing message that uses the medium intelligently. Creativity counts in this market - strong ideas and inventive content (text messages, display advertising, branded content, vouchers, original music, event tickets, ringtones etc) often generate instant responses. Before we start a B2B or B2C campaign, we research the market through desk research, focus groups, and interviews. Our aim is to increase customer satisfaction and acquisition through product-usage analysis, market positioning, commercial strategy, and customer segmentation. To maximise your reach, we work with all the major mobile networks as well as off-portal (ie from outside the network) service providers. In partnership with them, we plan your campaign and measure the results.
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Alastair Brodie
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