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This was Nigel Hall's first online trading channel; they wanted to grow the brand within the UK and attract international customers. Our challenge was to take the brand to a wider online audience without losing any of its freshness or diluting the sense of ownership felt by the company's loyal customers.
We built a site that made the online shopping experience as easy and enjoyable as in-store. This site conveyed the smart and uncluttered look of the brand, with a nod towards the neatness and self-confidence of the 50's and 60's. This tied in with up-to-the-minute styling for men who like clean lines, soft fabrics and sharp tailoring.
- ENRICH ECOMMERCE
- WEB HOSTING
- CREATIVE DESIGN
- TECHNICAL DEVELOPMENT
- BRANDING
- PAID SEARCH
- SEARCH ENGINE OPTIMIZATION
- PHOTOGRAPHY
- CUSTOMER SERVICES
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Using our powerful enrich platform we built a site to give Nigel Hall an instant entry into online retailing. It manages everything, including the company's stock and merchandising. Long-term, it provides a robust and effortlessly scalable platform on which to grow the business worldwide.
Our photographers and visual merchandisers shot all the products to generate maximum buyer appeal from subtle fabric details. We also added tell-a-driend functionality, international shipping options and a store locator.
The drivebusiness online retail team provide full support for the site, including marketing, customer service, photography and merchandising.
Year-on-year visit increase of 141.5%
150% increase in transactions year-on-year
Increase in PPC driving traffic by 729%
Versatile Apparel
Versatile Apparel came to drivebusiness looking for a top class e-commerce store to work alongside their flagship Covent Garden store, and a mobile version for their on-the-go clientèle. And a simultaneous launch for all three
AllSaints Spitalfields
Since late 2006, we have worked with AllSaints to build a multichannel presence as inspirational as the clothes they design. Numerous features and enhancements have been implemented which reflect the look and ethos of the brand online.
Gant
Can an iconic brand translate relaxed desirability and faultless customer service to the web? Judge for yourself in Gant's first-ever UK online store, its brand values are as unequivocal as they are in New York, Milan or Tokyo.
