There's no room for error when you're launching a new brand online from a standing start. You have to draw in the crowds from day one. But mama-la-mode was a great idea, made even more desirable by drivebusiness's sure touch.
Ambition
mama-la-mode is a fresh and confident take on maternity wear: great designers, up-to-the-minute styles, practical fitting guides, and 360 degree see-your-bump-from-every-angle product shots.
Turning the concept into a distinctive brand and a profit-making reality was the challenge for drivebusiness. And fast too, because an internet start-up doesn't generate a penny in income until the site goes live and visitors flock to the checkout.
Action
The look of mama-la-mode is simple and direct. The clothes are elegant,
the mood is upbeat, the experience is life-affirming. Special features
include wishlists, a style guide and 360 degree product shots that show
how the clothes complement the curves of a mother-to-be.
Enrich
gives mama-la-mode staff full control over merchandising, while
drivebusiness looks after the home page and overall site design. Enrich
takes stock, product categories, and prices from mama-la-mode's
OrderActive stock control system; it integrates with Commidea funds
processing and converts prices to Euros and Dollars. Other aspects
controlled by Enrich include the wishlists, look-book, tell-a-friend
functionality, and online gift vouchers.
The site went live in
late 2007 with PPC by drivebusiness and multiple product feeds for use
by affiliate marketing networks. After a successful launch in which
drivebusiness managed email and banner campaigns, mama-la-mode took
over their own marketing and we continue to support them in this area.
Impact
From concept to trading in less than 3 months
Initial investment returned in sales in 9 weeks
634% ROI from PPC; PPC lifts sales by 49%
Sales continue to grow; Q1 2009 30% up on Q1 2008
SEE MORE RESULTS
eCommerce store
Can a brand that believes in ritual relaxation be unashamedly sales oriented? That's the genius of our upgraded Abahna site. The mood is as calming and well-ordered as a tea ceremony, yet every page leads inexorably to the checkout.
Brand & eCommerce store
The Bench brand is edgy and assured - knowing urban style for a generation that's proud to stand out. To draw that audience to the internet, we created a series of destinations; branding, eCommerce, and microsites that fans could call their own.
UK & US iPhone Application
Developed and designed by drivebusiness this AllSaints App offers users a native browsing interface to provide a complete mobile user experience, with content being delivered from the powerful enrich eCommerce platform.
Multinational in-store kiosks
Following successful store trials, AllSaints roll out new multilingual kiosks and updated interfaces to a range of its national and international stores.
