Hooch's quirky, hippy-chick look is charmingly haphazard. The influences are feminine and eclectic: vintage pieces from the '20s through to the '90s. Hooch wearers like to break the rules. At the Hooch store, they can indulge their love of the off-beat.
Ambition
Hooch (which is part of Americana International) saw our work elsewhere - and loved it. They came to us for a fully integrated eCommerce store that would give the brand a permanent home and a focus for its growing number of fans. Offline, Hooch is a concession within boutiques, multiples, and Bench outlets.
Action
Hooch is a scrapbook of ideas, images, and places. The site revels in found things: mementoes of lazy days and snippets from other people's lives. That's the essence of the Hooch look – putting fashion together in fresh and unexpected ways. And if you're still not sure, there are plenty of suggestions for creating Hooch's trademark mix-and-match style.
drivebusiness brings the site to life with a broad range of services from atmospheric photography through to full customer service. At the same time, Hooch have full CMS with blog functionality, news, styles, and most-wanted sections. There's a stockist finder, a press section, and full integration with Navision for live stock feeds and Sage Pay for payments. A look-book and cross-merchandising encourage multibuying.
drivebusiness sends out fortnightly product-led mailers and occasional offers. SEO raised traffic and sales during the first month, while affiliate marketing continues to bring in visitors.
Impact
Last 3 months vs previous 3 months (July 2009)
35% increase in on site conversion
51% increase in purchased products
18% increase in average order value
13% increase from SEO
SEE MORE RESULTS
eCommerce store
Building on the success of the original Gant UK store, the drivebusiness eCommerce development team worked closely with Gant to deliver the ‘lifestyle’ and brand aspirations of the new 2010 Spring/Summer collection.
Brand micro site
To support Gio-Goi’s exhibition at the Magic trade show, this micro site engages its audience via an interactive timeline that takes the user through the evolution of the brand from the dance culture in Manchester in 1988 to the present day.
Multinational eCommerce store
A full US enrich eCommerce and warehouse deployment specifically targets the AllSaints brand within the American market.
eCommerce store
There's no room for error when you're launching a new brand online from a standing start. You have to draw in the crowds from day one. But mama-la-mode was a great idea, made even more desirable by drivebusiness's sure touch.
