Duchamp is a luxurious menswear brand with a vibrant look and huge following that extends far beyond its four London stores. The Duchamp online store reaches out to the extended Duchamp family - and beyond to new markets.
Ambition
The audience for Duchamp ties, cufflinks, and shirts crosses borders and cultures ease, which is why Duchamp has plans for overseas expansion. Online trading offers a secondary – and faster – route to international sales, and round-the-clock service for domestic customers who can't always get to a Duchamp store. The challenge is to translate Duchamp's uncompromising brand values into a credible online store.
Action
The Duchamp store is a place of quiet comfort and timeless elegance.
The mood is exclusive and intimate; the clothes and accessories sparkle
like jewels in the night. This is a world in which retailing is
effortless and unhurried; you can linger or you can check out ahead of
the next business meeting.
Enrich integrates with Sage Pay and a
daily stock feed from Esperus. Post-launch additions included Flash on
the home page, a new category for accessories, and improved design.
Registration helps build the worldwide customer database.
Password-access lets Duchamp staff manage Enrich's CMS, customer
service, order processing, and merchandising screens.
Ongoing work involves additional incentives to register and multi-currency features.
drivebusiness supports site growth through mailers, a PPC campaign, and banner ads.
Impact
Quarter four 2009
146% increase in traffic from targeted PPC campaigns
350% ROI on mailers
19% Increase in site conversion
SEE MORE RESULTS
Brand micro site
To support Gio-Goi’s exhibition at the Magic trade show, this micro site engages its audience via an interactive timeline that takes the user through the evolution of the brand from the dance culture in Manchester in 1988 to the present day.
Multinational in-store kiosks
Following successful store trials, AllSaints roll out new multilingual kiosks and updated interfaces to a range of its national and international stores.
Brand & eCommerce store
Some brands defy categorisation. How can Elvis Jesus be in Harvey Nichols and sleeping it off in the back of a Transit? To take that mixture of couture and stale body odour online, you have to live it.
eCommerce store
Hooch's quirky, hippy-chick look is charmingly haphazard. The influences are feminine and eclectic: vintage pieces from the '20s through to the '90s. Hooch wearers like to break the rules. At the Hooch store, they can indulge their love of the off-beat.
