DeviDoll proves that you can be good and look stunning. Here, fashion conscience, and inventive design come together to give you ethical style. But the technology wasn't up to it, in just eight weeks we put things right.
Ambition
The original DeviDoll website didn't perform as the client expected. There were problems with design, navigation, and stock functionality. Our task was to rebuild and redesign for a faultless customer experience and improved sales.
Action
DeviDoll wears its heart on its sleeve. The brand may be ethical, but the look is far from austere. The site is lively and eclectic. It reflects an attitude to life rather than a way of dressing, which is why anyone can dive in. A handy zoom tool and details of sizing, fabric care, and designer make shopping easy; a phone line encourages questions and comments.
CMS cuts costs. It gives DeviDoll independent control over stock, order processing, merchandising, product ranges, email marketing, press pages, and constantly changing home-page banners. A full range of supporting information appears on the same page as each product; pop-up email help is always to hand.
drivebusiness continue to provide photography, technical support and provide guidance on their branding and marketing.
Impact
Business continues to grow:
61% increase in transactions
147% increase in product purchases
53% increase in unique visitors
All stats compare May–Jun 09 (year 2) against May–Jun 08 (year 1)
SEE MORE RESULTS
Brand & eCommerce store
The Bench brand is edgy and assured - knowing urban style for a generation that's proud to stand out. To draw that audience to the internet, we created a series of destinations; branding, eCommerce, and microsites that fans could call their own.
eCommerce store
When you have a loyal and close-knit following, you have to tread carefully before you embrace a global market. We helped Nigel Hall Menswear make the step to online trading without losing the freshness and individuality of its stores.
Brand micro site
To support Gio-Goi’s exhibition at the Magic trade show, this micro site engages its audience via an interactive timeline that takes the user through the evolution of the brand from the dance culture in Manchester in 1988 to the present day.
Multilingual website & kiosks
Growing the brand's international presence across Europe and the United States, through the deployment of multiple language websites and in-store kiosk interfaces.
