BACK TO OUR WORK
Bench saw our work elsewhere – and loved it. So they came to us for a fully integrated eCommerce store and brand site that would capture their ethos and inspire their fans. The initial project would also have to tie in with new warehouse systems that they were planning to roll out.
On top of this Bench needed to take their wholesale offer online with a member’s account-managed eCommerce site catering to their key international markets. The ultimate aim was to maximise sales to business customers by providing a convenient, easy-to-use platform for placing orders online.
drivebusiness offered Bench a full end-to-end service tailored to their needs with a set of content and media-rich sites. A powerful, flexible, on-brand and multi-language eCommerce site with unique a B2C feature set was developed, and was further modified to suit their wholesale needs.
• ENRICH ECOMMERCE
• WEB HOSTING
• BUSINESS ANAYLSIS
• CREATIVE DESIGN
• TECHNICAL DEVELOPMENT
• PAID SEARCH
• SEARCH ENGINE OPTIMIZATION
• EMAIL MARKETING
• PHOTOGRAPHY
• CUSTOMER SERVICE
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drivebusiness provides an end-to-end service including photography, merchandising, and customer service support. The sites are rich in videos, downloads, and up-to-the-minute gig news. A wishlist and plenty of interactivity encourages repeat visits and shared viewing. Merchandising and cross-selling are strong. Technology includes interactive exchanges/returns, fraud-screening, and full integration with Sage Pay and Navision stock control for Bench's UK and German operations. The German site takes Euros.
Once-a-week mailers featuring competitions, promotions, and products maintain a steady flow of customer interest. Additional traffic comes via skinned Facebook and Bebo pages, banner ads, on-page SEO, and blogs stuffed with promo codes. PPC boosted traffic during the initial month of trading. drivebusiness manages the affiliate marketing programme, signing up new accounts, promoting the products, and reconciling sales and commissions.
Wholesale site
Our developers took the on-brand site design we created for the Bench’s B2C eCommerce site and adapted it to suit their B2B needs, with four language versions (English, French, German, Spanish) to serve their various international markets.
As on the B2C site, users are able to browse by gender and category, with the added benefit of being able to browse by season.
Important information is provided for each individual item, including the price per unit, alongside quality, detailed product photography. Users are able to specify the required quantity against multiple sizes. What's more, if less than 50 units of a particular size are available, the stock quantity is displayed.
The site also caters to Bench's various international wholesale clients by determining the users's location and displaying the relevant pricing structures and currency. In addition, multilingual capabilities mean content is translated into the user's local language.
70% of the site's activity is delivered by drivebusiness marketing activity
80% revenue increase from PPC campaign
105% increase in site conversion
84% increase in returning customers
64% increase in like-for-like sales following site navigation improvements (Christmas 2008 vs 2009)
Ted Baker
Supporting Teds move into the Americas, our team developed their first US online store, ensuring an authentic brand experience from first click to checkout.
Nigel Hall
When you have a loyal and close-knit following, you have to tread carefully before you embrace a global market. We helped Nigel Hall Menswear make the step to online trading without losing the freshness and individuality of its stores.
AllSaints Spitalfields
Since late 2006, we have worked with AllSaints to build a multichannel presence as inspirational as the clothes they design. Numerous features and enhancements have been implemented which reflect the look and ethos of the brand online.
