The Bench brand is edgy and assured - knowing urban style for a generation that's proud to stand out. To draw that audience to the internet, we created a series of destinations; branding, eCommerce, and microsites that fans could call their own.
Ambition
Bench saw our work elsewhere – and loved it. So they came to us for a fully integrated eCommerce store and brand site that would capture their ethos and inspire their fans. The initial project would also have to tie in with new warehouse systems that they were planning to roll out. Subsequent projects focused on the music and the places that express the Bench attitude to life.
Action
drivebusiness provides an end-to-end service including photography, merchandising, and customer service support. The sites are rich in videos, downloads, and up-to-the-minute gig news. A wishlist and plenty of interactivity encourages repeat visits and shared viewing. Merchandising and cross-selling are strong. Technology includes interactive exchanges/returns, fraud-screening, and full integration with Sage Pay and Navision stock control for Bench's UK and German operations. The German site takes Euros.
Once-a-week mailers featuring competitions, promotions, and products maintain a steady flow of customer interest. Additional traffic comes via skinned Facebook and Bebo pages, banner ads, on-page SEO, and blogs stuffed with promo codes. PPC boosted traffic during the initial month of trading. drivebusiness manages the affiliate marketing programme, signing up new accounts, promoting the products, and reconciling sales and commissions.
Impact
Quarter four 2009
110% revenue increase from PPC campaign62% increase in site conversion
88% increase in transactions
20% increase in email conversion
SEE MORE RESULTS
eCommerce store
Hooch's quirky, hippy-chick look is charmingly haphazard. The influences are feminine and eclectic: vintage pieces from the '20s through to the '90s. Hooch wearers like to break the rules. At the Hooch store, they can indulge their love of the off-beat.
Brand and eCommerce store
Duchamp is a luxurious menswear brand with a vibrant look and huge following that extends far beyond its four London stores. The Duchamp online store reaches out to the extended Duchamp family - and beyond to new markets.
Brand micro site
To support Gio-Goi’s exhibition at the Magic trade show, this micro site engages its audience via an interactive timeline that takes the user through the evolution of the brand from the dance culture in Manchester in 1988 to the present day.
Multilingual website & kiosks
Growing the brand's international presence across Europe and the United States, through the deployment of multiple language websites and in-store kiosk interfaces.
