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AllSaints Spitalfields is design-led fashion at its most enticing. The brand's downbeat urban look oozes desirability; the presentation is about as fresh and self-confident as it gets.
We have continued to work in partnership with AllSaints since their ecommerce site launched in late 2006, building an online presence that is as inspirational as the clothes they design. The team at drivebusiness has been tasked with providing AllSaints with key enhancements that will continue to grow and reflect the look and ethos of the brand online.
Over a multi-year partnership drivebusiness has provided AllSaints with the tools needed to build their online identity and to stay ahead of the game. Along with a world-class ecommerce store, drivebusiness provided an m-commerce platform in the form of an iPhone app, a dedicated US e-commerce store, and an international rollout of touch-screen kiosks to AllSaints’ biggest stores.
• ENRICH ECOMMERCE
• WEB HOSTING
• CREATIVE DESIGN
• TECHNICAL DEVELOPMENT
• MOBILE SERVICES
• IPHONE AND IPAD
• IN-STORE AND KIOSKS
• DIGITAL PLANNING AND STRATEGY
• BRANDING
• SEARCH ENGINE OPTIMIIZATION
• PAID SEARCH
• EMAIL MARKETING
• ONLINE MERCHANDISING
• PHOTOGRAPHY
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A content and user-experience strategy was developed to bring the complete online collection to the customer’s hand.
The app is delivered in real-time from our enrich platform, allowing AllSaints to maintain control over graphics, product information and merchandising.
The app is mCommerce enabled with a bespoke mobile checkout. Customers are also able to manage their account, wish lists and order details, meaning they stay up to date, wherever they are.
US eCommerce Store
It was vital that the US online store was as close to the UK operation as possible, to minimise operational differences and maintain consistent reporting across the sites.
AllSaints US customers benefit from Geo-IP location lookup, real-time US sales tax calculations, local address look-up and live order tracking. Regionalised sales tax information is provided by Sabrix through an API developed by drivebusiness, to ensure that all store categories are mapped to the correct local tax band.
Dedicated hosting for the project was provided from within the drivebusiness data centre, and enrich manages the ecommerce process, including; website merchandising, kiosk feeds, affiliates feeds, warehouse pick and pack processes and customer contact.
drivebusiness supports the site with weekly mailers, extended functionality upgrades, multi lingual support and the continuous development of the customer journey.
Kiosks and Multilingual
Bespoke kiosks were supplied with high resolution touch screens, swipe card readers and stand alone keyboards. The designs ensured that the purchasing cycle, account and checkout pages were all streamlined to work within a single page view.
The kiosks are centrally managed from the Enrich ecommerce platform and staff can merchandise and manage content in real time. Customers benefit from live stock feeds, ensuring the products they find are available.
drivebusiness provided translations in French, German, Italian and Spanish and deployed them onto the European & US sites and kiosks. As part of the translation process, changes were implemented to ensure that the site was able to cope with varying text lengths and button sizes.
iPhone App
The AllSaints app allows customers to shop the latest styles on the go,
search for specific product or categories, track orders, create wish
lists, and automatically locate their nearest AllSaints store.}
US eCommerce Store
The site launched in October 2009 and has seen continuous growth. Month
on month it has shown a 70% increase in transactions with a 60% increase
in the number of products purchased.
Kiosks and Multilingual
AllSaints were among the first fashion retailers to provide their high
street customers with access to their full online product range.
Multilingual kiosks were deployed across a range of UK and international
stores, including LA, Berlin and Paris, in time for new store launches
and the Christmas trading period.
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