This is the eCommerce site to which other retailers aspire. It's been live since late 2006, and growing continuously ever since. All along its been the brand's top performer. And yet there's still plenty of opportunity for development.
Ambition
In order to reflect the brand’s growing international presence across Europe and the United States, AllSaints identified the need to provide multiple language variations of their website and in-store kiosk interfaces.
The translation and implementation work needed to be carried out in time to meet new store launch deadlines, and the key 2009 Christmas trading period in order to maximise the sales opportunity.
Action
Working closely with AllSaints, the drivebusiness eCommerce development team provided complete translations in French, German, Italian and Spanish and deployed them onto the European & United States website and in-store kiosks. As part of the translation process, design and navigational changes were also implemented to ensure that the site was able to cope with a mixture of varying text line lengths and button sizes.
The translations for the website and kiosk interfaces are managed and maintained through the powerful enrich eCommerce platform, which allows content editors to maintain each language across the entire site including content from external feeds, such as product descriptions.
Impact
Four languages were successfully translated and deployed in time to meet the 2009 key Christmas trading period and store launches. Customers speaking English, French, German, Spanish and Italian can now view AllSaints.com in their native language.
Online conversion increased by 23% for those users viewing the site in their native language.
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