The AllSaints iPhone application brings the complete online collection to the palm of the users hand and utilises the iPhones native browsing technologies to provide a complete user experience.
The App was developed and designed by drivebusiness and utilises content delivered from the powerful enrich eCommerce platform. This allows the AllSaints merchandising team to maintain control over the graphics, product information and merchandising.
available on the iTunes store
Ambition
Having worked with drivebusiness to identify and track a rapidly growing mobile audience to its UK and US websites, AllSaints wanted to provide its iPhone customers with an application that enhanced the customer experience and increase the sites growing mobile audience.
Action
Working closely with the drivebusiness mobile and business development teams a content and user experience strategy was developed to bring the complete online collection to the iPhone customers hand. Customers will immediatley benefit from a user experience that fully utilises the iPhones native browsing and push notification technologies to provide a complete iPhone App experience.
Both App's are powered from unique data feeds, which are delivered in real time from each sites powerful enrich eCommerce platform. This provides the AllSaints merchandising to maintain control over the graphics, product information and merchandsing.
Each App is mCommerce enabled with bespoke mobile checkout processes which work with the postcode lookup, sales tax calculations and payment gateways for each country. The mCommerce module also allows customers to maintain their account, wish list and order status details, allowing them to stay up to date wherever they are.
Impact
The iPhone Apps were successfully launched on the UK and USA iTunes store. iPhone customers now benefit from a customer journey that allows you to:
• Shop the latest styles on-the-go
• Search for specific product by name or category
• Create a wish list and share it with friends
• Track your orders
• Automatically locate your nearest AllSaints store
drivebusiness have significant experience in mobile application development, in particular developing for Apple iPhone/iPod touch, Windows mobile, Blackberry, J2ME, Google Android or Symbian based operating systems.
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