August 19th, 2011
After a fantastic SS11 season for Reiss, their focus has now shifted onto their new collections. This change has been reflected in their website, which now sports a classy new look complete with main-page banners which showcase the bold new autumn/winter 2011 collections and direct customers to dedicated collection pages.
Reiss’s womenswear collection displays this season’s strong seventies influence with bold, burnished colours providing the backdrop, taffeta, faux fur and velvet giving a luxuriant texture and sequined embellishment adding some flair. Menswear continues the trend with seventies tailoring elements and warm autumnal tones.
To check out the site’s new look and browse the collections, visit:
www.reissonline.com
August 16th, 2011
drivebusiness client Ted Baker have marked the beginning of their online autumn/winter 2011-2012 season with a site reskin. The new-look site’s autumnal colour palette and rural backdrop highlight and complement Ted’s new collections, which draw heavily from the colours and textures of the British countryside and urge their customers to “get back to nature”. The womenswear collection is characterised by bold woodland-inspired prints, while tweed, corduroy and twill form key elements in the menswear collection.
To browse the exquisite new collection, and to take a look at the work done by drivebusiness, visit:
www.tedbaker-london.com
August 8th, 2011
drivebusiness-sponsored Samsung Crescent Racing enjoyed a successful weekend at Brands Hatch, with rider John Hopkins guaranteeing himself a top six place in the end-of-season Showdown with two strong second and third place podium finishes. This confirmation comes with one race in the Main Season still remaining.
The final three events, dubbed the Showdown, will see the top six riders separated from the rest of the pack and have their podium places converted into extra points. With Hopkins occupying a close second place in both championship points and podium credits, he is in a very strong position for the rest of the season and the Showdown. The rider himself was upbeat, saying “It’s going to be a busy three weeks for me but I couldn’t be happier right now.”
Everyone at drivebusiness wishes the team at Samsung Crescent all the best for the rest of the season, and we look forward to celebrating and sharing in their future successes. The next race is a three-day special over the August bank holiday at Cadwell Park. To find out more, visit www.samsungcrescentracing.com.
August 4th, 2011
DAY Birger et Mikkelsen, the bohemian Danish brand and drivebusiness e-commerce client, has expanded its range to target a younger demographic with the cool, feminine “2nd DAY” collection. Launching for AW11 and taking its inspiration from the concept of “urban minimalism” and founder Keld Mikkelsen’s 19 year-old daughter, the line is designed to attract a target age-group of around 25 with its sexy, contemporary urban look.
To coincide with the launch, drivebusiness have created a dedicated site area for 2nd DAY, which includes a “Shop-the-Look” feature offering buyers a selection of key pieces from the 2nd DAY lookbook. Designed to encourage cross-selling, this feature uses DAY Birger et Mikkelsen’s beautiful studio photography to show off the pieces at their attractive best.
The team at drivebusiness look forward to continuing to work with DAY Birger et Mikkelsen. To check out the 2nd DAY microsite, visit: www.day.dk/secondday.
