drivebusiness

BENCH LOOKBOOK LIVE NOW

This week sees the online launch of a new lookbook from global urban lifestyle brand Bench, developed in partnership with drivebusiness.

Bench’s SS11 range brought in several new themes for their womenswear and menswear lines. Their lookbook contains iconic, standout pieces from each of these themes, shot and styled with Bench’s trademark aesthetic and humour.

Each look, attractively and evocatively photographed, is accompanied by a “Buy Now” option linking to the featured items in the e-commerce store. Zoom functionality allows the beautifully shot looks to be seen in full clarity and detail as they were intended, and social networking incorporation allows them to be shared via Facebook and Twitter.

A brand’s online identity is absolutely vital to their success in e-commerce, and with this feature Bench has hugely strengthened their online offering, giving their customers an opportunity to buy into the brand as much as the clothes themselves.

Nik Burton at Bench had this to say: “The new lookbook functionality effectively marries up our campaign photography with the ability to purchase specific outfits that are featured. Here at Bench we’re very pleased with what drivebusiness produced.”

drivebusiness looks forward to continuing its work with Bench. To check out the website, go to:

http://www.bench.co.uk/lookbook/both/collection

HOPKINS WINS AT SNETTERTON BSB

American rider John Hopkins made it a 4th July weekend to remember at Snetterton on Sunday with a first place finish in race one followed by a third place podium in race two. This result leaves the drivebusiness-backed rider in a close second place to his main competitor, Shane “Shakey” Byrne, and only one all-important podium credit behind in the standings after six of twelve events. Team manager Jack Valentine was upbeat, saying “we’re looking forward now to Oulton Park in a fortnight’s time, for our second visit (the venue of Hopper’s first win). We’ll be looking for more podiums, hopefully more wins again!”

Our congratulations and best wishes go out to the team. drivebusiness and their clients will be looking forward to cheering them on next weekend at Oulton Park as the season progresses towards its exciting conclusion.