Now live: German language Versatile Apparel site
The flamboyant Italian style and London attitude of premium menswear brand Versatile Apparel is now available online, fully translated into German.
This is the first stage of Versatile Apparel’s multilingual rollout which will eventually see the site translated into a further five languages, allowing customers to shop in English, German, French, Spanish, Portuguese, Italian or Cantonese.
drivebusiness have provided Versatile Apparel with native translations and localisation services, along with new graphics and layout adjustments to ensure that all text fits the page regardless of the language. The remaining translations are expected to go live in the next two months and will bring a huge number of new potential customers to Versatile Apparel.
Translation and localisation services are crucial for online retailers with truly global aspirations. The T-index from translated.net – a percentage value indicating a language’s global sales potential based on its native speaking population, internet penetration and spending power – illustrates this well, listing English at 34.8%, while the cumulative T-index for the six other languages is 34.3%. This suggests that on completion the translation work done by drivebusiness will have nearly doubled the global sales potential of Versatile Apparel’s online store, and will in future provide a solid foundation for their plans for international expansion.
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