Archive for January, 2011

January 25th, 2011

Versatile Apparel and drivebusiness kick off exciting new partnership

By drivebusiness

Versatile Apparel

We’re delighted to announce a new partnership between drivebusiness and the new menswear fashion label Versatile Apparel, contributing to the continued growth of our list of clients.

We are currently working on their first eCommerce store, which will take the Versatile Apparel -VA- brand to a global audience. The site is scheduled to launch in March 2011.

The VA brand is made in the finest Italian factories. It brings outstanding quality clothing, accessories, jewellery and more to the community in a unique way. VA inspires confidence to fashionably show style and identity.

The website will support the company’s growth, with a number of global stores openings planned for 2011 following the upcoming launch of a flagship store in London.

We look forward to working with the VA team to create another successful drivebusiness eCommerce website!

See the latest on Versatile Apparel here: Men’s fashion- Clothing- Accessories Versatile Apparel

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January 25th, 2011

The Role of Mobile in Retail

By drivebusiness

According to a recent Google blog post, as estimated 60% of EU sales are “by web research prior to their purchases on the high street.”Covering both desktop and portable devices, the growth of mobile internet use is likely to raise this figure in the coming years. Also included in the blog are the following statistics on mobile usage in retail:

• 8% of visitors to UK retailer websites on mobile purchased something

• 47% used mobile to compare prices and research products

• 34% used phones to look up product specifications

• 15% to view product reviews

These stats show the growing importance of mobile in the purchase process, particularly during the research and comparison phase. If we forecast growth in this area in the same way we saw online spend grow after initial reluctance, we can expect to see a huge increase in direct revenue from mobile devices. In the meantime, retailers should be working to improve the customer experience on mobile:

“Developing a good mobile experience with mobile optimised sites or apps or both, can mean retailers attain a vital cross-channel impact in their cross-sales strategy … surveyed results from Forsee Results revealed that shoppers who are highly satisfied with a mobile experience are 32% more likely to buy from that retailer online and 31% more likely to buy offline.”

For the full Google blog post, please visit the Google Retail Blog here

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January 10th, 2011

Happy New Year all

By drivebusiness

And what a year it could turn out to be for retailers. As the economies in the major global markets start to bounce back and eCommerce continues to blaze a trail in increasing sales, now is the time for you to look at your own sites to ensure they can meet customers’ ever-increasing expectations from their online shopping experiences. Ensuring you go on to earn more sales in 2011.

Consumers remain a fragmented audience with distinct needs and behaviours. They are now firmly an online culture and use various social tools to connect with each other and share their experiences. They increasingly use mobile to inform purchasing decisions, and also to purchase.

We recommend you focus on personalisation and segmentation. Behavioural based merchandising is a good example of this. Ensure you are able to offer personalised recommendations across key product and search landing pages, and via emails, order confirmations etc.

We also believe those who do more to integrate with mobile and social tools will reap the rewards. Live chat; customer reviews; and single sign-on, social sharing services will all help improve the customer experience and help build brand loyalty.

And it’s not just your sites that merit evaluation against customer expectations. New opportunities are opening up in how to win more customers back to your site. Re-targeting display ads should now be part of your own shopping list when drawing up marketing budgets. Personalised re-targeted ads have been shown, in some cases to achieve click-through rates 12 times higher than standard ads, and deliver higher average purchase values. The massive growth of auction-based ad inventory, particularly with the volumes available on Google’s ad exchange, coupled with the advent of real time bidding has made this approach far more effective.

drivebusiness are already helping new customers in the UK, US and India take advantage of these opportunities. We can do the same for you. For an informal chat please contact John Muir. john.muir@drivebusiness.com.

New Year……same happy endings.

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